Conventions

I've long held an idea that one of the main groups that were targeted in the transformation of Downtown Disney into Disney Springs was in those guests that are in Orlando for various conventions.  Not just those staying on Disney property, but off property as well.  Here's a bit of a dig into that concept.

http://www.wdwmagic.com/articles/30sep2016-disney-springs:-a-conventioneers-dream.htm